This Is It! – The Oldest Gay Bar in Milwaukee

Welcome to This Is It!, the oldest continuously operating gay bar in Milwaukee! This legendary bar has been open since 1968 and delights its guests with a friendly atmosphere and a diverse clientele. The address for your next unforgettable evening is: 418 E Wells St, Milwaukee, WI 53202, USA. It's not just a bar; it's an experience you won't want to miss.

History

The history of This Is It! is as rich as the cultures it unites. Founded by June Brehm, this bar is an important part of LGBT history in Wisconsin. After June's passing, her descendants, George and Trixie Mattel, took over and continue the tradition. This bar is not just a drinking establishment but a proud heritage that reflects the stories and experiences of generations. For instance, the bar has held a notable place in the LGBT community, making it a sanctuary for many.

Facilities and Events

This Is It! offers a variety of events to ensure there is something for everyone. Whether it’s karaoke nights, trivia evenings, or drag shows, the program is diverse and provides plenty of entertainment. Weekly highlights include:

• Karaoke on Mondays
• Throwback Tuesdays with discounts
• Wednesday Trivia Nights
• Thursday Drag Bingo
• Friday and Saturday Drag Shows and Dance Nights

These events are often paired with special deals on drinks and snacks, making the experience even more enjoyable.

Atmosphere and Ambiance

The bar features an inviting ambiance that celebrates friendship and diversity. The layout of the bar is unique, with an area for shows and a separate area for social gatherings. This layout can sometimes be challenging, as the walls may block views of the performances. Nonetheless, the space encourages lingering and coming together, and the mood is often positive and lively.

Costs and Hours

This Is It! opens daily at 3 PM, and closing times vary depending on events. Drinks are reasonably priced, and there are often special deals during happy hour. If you plan to visit the bar on weekends, I recommend arriving early as it often gets busy. A small tip: keep an eye out for the red light during Throwback Tuesdays – you might snag a great drink at a better price!

Reviews

Opinions on This Is It! are mixed. Some guests have praised the atmosphere, the drag shows, and the occasionally friendly bartenders. However, others have reported experiences of unfriendly staff and disappointing service. While some visitors rave about great experiences, others have noted difficult moments that affected their overall impression. It seems that experiences can vary widely, which should be considered when planning your visit.

Overall, This Is It! is a cultural landmark that unites both history and modern experiences. Whether you want to enjoy the ambiance or participate in one of the many events, this bar offers a unique haven in Milwaukee that warmly welcomes the LGBT community.