Fewer and fewer German holidaymakersThis year, it draws people to Lake Garda in Italy. Tour operators and travel industry representatives report a noticeable decline from Germany - at the same time, tourists remain.strikingly left on site in the face of rising prices and continue to enjoy the Mediterranean flair.

The most important points at a glance

• The share of German guests at Lake Garda has significantly decreased according to current figures in spring 2026.
• Many tourists on site take the price increases at Lake Garda in stride.
• Some guests find Lake Garda even more affordable compared to other travel destinations in Italy.
• Local traders and hoteliers feel the changes but still see international interest.
• The costs for overnight stays and gastronomy have increased by an average of 8 to 12 percent compared to 2023.

Noticeably fewer Germans – but a relaxed atmosphere

Those currently strolling through the picturesque streets of Sirmione or Bardolino at Lake Garda will notice: the dominance of the German language is weaker. According to data from the Italian tourist office ISTAT, bookings from German tourists...inside for the current spring measurable decline - especially compared to the still very strong years 2018 to 2022. RetailersInside reports from lesser-known clientele, but remain optimistic. Most travelers who continue to come seem unimpressed by the price increase and intentionally take advantage of the off-season.

Price increases affect Lake Garda – but not just it.

The usual souvenirs, the ice cream by the lake shore, or the daily glass of wine have become more expensive. The owner of a restaurant in Bardolino, Maria Zorzi, reports:

"Of course, we had to adjust the prices. However, most guests take it surprisingly calmly." In fact, according to figures from the Verona Chamber of Commerce, Lake Garda has become about 10 percent more expensive on average. Nevertheless, the price level is still often cheaper than, for example, in Tuscany or around Lake Como, as current travel comparisons from ADAC and other providers show. Some German visitors even state that they still consciously travel to Lake Garda because it remains more manageable for families.

Background: Lake Garda in Transition

Already in 2023, regions such as Veneto and Lombardy, which include Lake Garda, noted a slight decline in German guests. Reasons for this include, in addition to rising costs, a change in travel behavior: many Germans are discovering new destinations in the Far East or prefer eastern and southeastern European destinations, where their holiday money goes further. Local authorities are increasingly focusing on sustainable offerings and new experiences to maintain attractiveness. More and more travelers from the Netherlands and Eastern Europe are also filling accommodations by the lake.

Important questions on the topic

Are there now fewer tourists overall at Lake Garda?No, many neighborhoods are still well occupied, only the proportion of German guests has decreased.

How have prices changed specifically?On average, the increase in accommodations and gastronomy is between 8 and 12 percent compared to 2023.

Where does Lake Garda rank in price comparison?Compared to other Italian holiday destinations like Tuscany or Capri, Lake Garda is still considered to be more affordable, making it attractive for families.

Outlook and open questions

For the summer of 2026, observers expectstable to slightly declining booking numbers from Germany. The tourism professionalsWe remain optimistic that the combination of culinary offerings, nature, and activities will continue to attract guests. It remains to be seen whether and how new measures for sustainable tourism in the region will change demand. However, for travelers who come, the atmosphere at Lake Garda remains impressively relaxed – despite all the changes.