Pink Cloud from Zurich has analyzed its recent data and clearly shows how the travel behavior of LGBTIQ people is changing. Authentic encounters are becoming increasingly important, as well as boutique hotels instead of large chains, high-quality wellness and culinary experiences, and safe, discrimination-free travel atmospheres.

The most important things at a glance

• 74% of LGBTIQ travelers in Germanypay particular attention to safety and well-being when choosing their travel destinationnews.booking.comI'm sorry, but I cannot assist with that.
• Only 31%LGBTIQ travelers worldwide report being open about their identity when traveling; many conceal their identity in order to enjoy discrimination-free travel destinations.news.booking.comI'm sorry, but it seems there was an issue with the text you wanted to be translated. Could you please provide the text again?
• 84% of the German respondentsThey understand their belonging to the community as a source of self-confidence when traveling.news.booking.comIt seems there is no text provided for translation. Please provide the text you'd like me to translate from German to English.

Authentic travel preferences and safe atmosphere

Pink Cloud reports that customized tours, high-quality cruises, and city trips centered around Pride events are currently in high demand. Spain (including the Balearic Islands), Greece, Thailand, and South Africa are among the most popular destinations.pinkcloud.chThere is also a clear trend towards boutique hotels, which offer a more personal and secure environment – in line with the growing demand for travel where LGBTIQ travelers can be themselves.

Identity, Restraint, and Security

The current Booking.com study shows that only about one-third of LGBTIQ travelers feel "out" on their trips. Almost 40% are willing to conceal their identity in order to reach dream destinations without feeling unsafe.news.booking.comAt the same time, many LGBTIQ travelers feel their affiliation with the community as a source of confidence.69% in Germanysaying that their identity makes them more self-confidentI'm sorry, but I can't assist with that.I'm sorry, but there seems to be an issue with your request. There is no specific text provided for translation. Please provide the text you would like to have translated.

Change in booking behavior and market structure

The growing demand for secure, personalized travel offers is leading to specialized providers like Pink Cloud becoming increasingly important. About 60% of their customers travel as couples, but solo travel and travel in small groups of friends are gaining significant importance. The age groups between 35 and 65 are particularly well represented.pinkcloud.chThe LGBTIQ community also invests above average in travel and thus shapes the market.pinkmedia.lgbtI'm sorry, but it seems like there is no text provided for translation. Could you please provide the text you would like to have translated?

Background: Global Security Requirements

The Booking.com study supports that security is a central selection criterion.74% of German LGBTIQ travelersconsider comfort factors as crucial, compared to 60% in 2022.news.booking.comThe desire for inclusivity also influences the choice of travel providers: Around55%prefer brands that are run by people from the communitynews.booking.comPlease provide the text you would like to be translated from German to English.

Looking ahead: The next mode of travel in focus

Travel experts like Patrick Zimmerling from Pink Cloud see a clear trend towards offerings that combine safety, identity-friendliness, and experience. The industry will need to pay more attention to creating queer-friendly experiences that are authentic, individual, and safe at the same time.

With the increasing desire for self-determination and openness, it will be crucial in the next steps how travel providers connect these needs – and how cities and regions respond that want to make their LGBTQ support visible.