Travelbook crowns Austria's most hospitable province
Credit: © TRAVELM.DE - istock userimages

Travelbook crowns Austria's most hospitable province

Decision will be made on September 22.

kk
kk
August 27, 2026

Here is a stylistically fresh, fact-checked article in the style of a travel magazine – written in German – on the topic of "the most hospitable province of Austria." The basis is the latest survey from TRAVELBOOK Voting, supplemented with solid contextual data from official sources.


On August 11, 2026, the travel magazine Travelbook launched a community voting for the "friendliest federal state in Austria." Travelers are invited to cast their votes for the region that has stayed in their memory due to particularly warm hospitality or valuable insider tips.travelbook.comThe decision will be made as part of the TRAVELBOOK Awards on September 22, 2026, at the Axel Springer High-Rise in Berlin.travelbook.comI'm sorry, but I need the specific text that you would like me to translate from German to English. Please provide it, and I'll be happy to assist you!

In the preseason, Tyrol proved to be the dominant travel destination in terms of volume: With around 50 million overnight stays in 2025, Tyrol was by far the most visited federal state.wko.atHowever, high guest numbers are not automatically an indication of particularly noticeable hospitality. The survey format of Travelbook focuses on personal experiences and emotional memories.

For context: A study by the Austrian Federal Council on tourism acceptance provides a modern assessment of how positively the population views tourism. Vienna leads with a balance of +48 percentage points, just ahead of Carinthia (+43), Styria (+41), and Salzburg (+40). This means that in these regions, the local population predominantly perceives the influx of guests as a benefit.parlament.gv.atThis perception can be an indication of an open attitude towards vacationers – a possible measure of the feeling of welcome.

Summer guests in Austria also showed strong satisfaction according to the T-MONA study. Of the respondents – averaging 52.4 years old and mostly coming from Germany – 94 percent would recommend Austria as a holiday destination. The fact that such a recommendation sounds almost self-evident today also speaks to the consistently positive strength of the host culture.b2b.austria.infoPlease provide the text you would like to have translated.

So the decision could be made.

Vienna tops the rating for tourism acceptance, indicating a particularly welcoming host mentality. At the same time, Carinthia and Styria convey an openness that goes beyond the positive response of the locals. Tirol, on the other hand, impresses with its diversity, rich offerings, and tourist infrastructure – attributes that remain memorable to many guests. Salzburg completes the picture with its urban flair and festival culture.

For travelers who want to be remembered not only by the landscape but also by the warmth of human reception, the voting will be an exciting snapshot. The official announcement on September 22 will reveal which region of Austria conveys the strongest sense of hospitality. Until then, the question remains open—inviting reflections on personal encounters, places, and warmth.