Belgium bets on comic tourism around Tintin and Snowy
Credit: © TRAVELM.DE - timstruppi jpg

Belgium bets on comic tourism around Tintin and Snowy

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July 24, 2026

A country between comics and reality – Belgium entices with new insights

Between Gothic spires and velvety pralines, Belgium opens up to its visitors.inside a colorful world that offers far more than just delicious waffles and picturesque old towns. The recent reason for the trip is the growing attention surrounding a hero who has been captivating young and old adventurers for decades.Tim and his dog Struppi, the famous comic characters created by Hergé, come from Belgium and captivate millions of fans around the world.

The most important points at a glance

  • Tintin and Snowy, the famous comic reporters, were created in Belgium.
  • The Hergé Museum in Louvain-la-Neuve is entirely dedicated to the creator Georges Remi.
  • Around Brussels, numerous comic routes lead to famous works of art.
  • Belgian cities like Brussels and Bruges are seeing an increase in visitor numbers due to comic tourism.

On the trail of Tintin and Snowy in Brussels

Brussels is not only the political hub of Europe, but has long been a showcase for the "ninth art" – comics. Almost unnoticed, one strolls through streets whose facades are richly painted with scenes from "Tintin," "Lucky Luke," or "The Smurfs." Those exploring the Marolles district or along the Comic Strip Route will discover a surprising variety – over 60 large comic murals make Belgium's capital an open-air museum. Particularly the Hergé Museum, named after the creator of Tintin, Georges Remi, allows visitors to experience the creative power behind the adventure stories up close.

Belgium's comic culture as an international travel destination

Comic art is an integral part of Belgian identity and attracts hundreds of thousands of tourists from all over the world each year. The Belgian government and the Brussels Tourist Office actively promote comic tourism, which now has a significant impact on the local economy. Events like the Comic Strip Festival and numerous specialized shops in the city center turn a short trip into a time travel through colorful panels. Many travel providers report that a large portion of their guests specifically inquire about comic routes.

"The creative legacy of Hergé shapes the Belgian cityscape from Brussels to Charleroi," explains Belgian cultural representative Philippe Godin.

The Story Behind the Comic Boom

The comic boom has a long tradition in Belgium: Since the 1920s, creators like Hergé and Peyo have captivated readers. Numerous museums, including the Belgian Comic Strip Center in Brussels, preserve this heritage and tell the stories behind the most famous images. The Hergé Museum in Louvain-la-Neuve, opened in 2009, has since become one of the most visited museums in the country. The significance of comics as a cultural export is further reflected in the fact that "Tintin" has been translated into over 70 languages.

What makes Belgian comics such a special travel destination

The current ongoing comic hype makes Belgium attractive not just for fans. Numerous cities are deliberately using comic themes to attract a diverse range of visitors – from families to art enthusiasts. The creative atmosphere and the abundance of open exhibitions turn a walk through Belgian cities into a journey of discovery. For the travel industry, this means a sustainably increasing number of bookings, especially for guided comic walks in Brussels, Bruges, and Ghent.

Important questions on the topic

Which cities offer special comic routes?Brussels, Bruges, Charleroi, and Ghent offer well-signposted tours and numerous murals of famous comic characters.

Where is the Hergé Museum located?The Hergé Museum is located in Louvain-la-Neuve, a university town south of Brussels, and is easily accessible by train or car.

Are comic tours also offered in German?Many tours in the Belgian comic museums as well as in Brussels are now available in German.

With renewed energy and growing interest worldwide, Belgium remains one of the most exciting travel destinations for comic fans and explorers looking for different city adventures.

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Poll Of The Day

Traumziel: Welches Land möchtest du unbedingt noch in deinem Leben sehen?

  • A.
    Japan
  • B.
    Neuseeland
  • C.
    Island
  • D.
    Kanada
  • E.
    Südafrika
  • F.
    Ein anderes
  • G.
    Ich habe kein festes Land, ich will einfach die ganze Welt sehen!

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